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14 Posts
Says the focus groups...
http://www.autonews.com/article/20160111/OEM04/301119959/ford-fusion-update-is-an-inside-job
http://www.autonews.com/article/20160111/OEM04/301119959/ford-fusion-update-is-an-inside-job
But crossovers are taking over..."The exterior of the car really works," said Wade Jackson, Ford's marketing manager for the Fusion. "Four years later, it continues to test out of this world, so we kept that as a foundation."
Ford hopes the Fusion can hold off a stronger challenge from the redesigned Chevrolet Malibu, while also drawing closer to the top-selling Japanese sedans. It arrives as cars are facing considerable pressure from SUVs, crossovers and low gasoline prices, making sales gains hard to come by.
"These sedans are feeling pain," said Ivan Drury, a senior analyst with Edmunds.com. "If they can maintain the level of sales for the next year, that is a success in itself."