Really confused as to how a Fusion Sport (V6 twin turbo) can be in the same conversation as a Malibu, Camry or Accord unless you’re literally only talking about the physical size of the sedan. No way comparable.Honesty, I think it's that Ford answered a question that nobody asked. Don't get me wrong, I LOVE that Ford did it.
At it's core it's a Midsize Sedan that competes with Mazda6, Malibu, Accord, Camry, Altima and Sonata/Optima. None of those cars have a dedicated sport model like the FS. The Accord 2.0T and new Mazda6 Turbo are kind of Sporty, they still are bringing a knife to a gunfight.
So, midsize shippers are probably not looking for it. Yet, in the space where it's spec's DO line-up (3 Series, A4/S4, Q50 and Lexus IS), it probably wouldn't be cross-shopped by those premium brand shoppers either. 1. they probably aren't thinking "FORD" and 2. if they were considering a Ford product, it would be the MKZ, as it would be a premium to premium brand comparison.
Sadly, it will probably by like the Contour SVT where it is more sought after when it's gone.