It could in a way create a small market for those looking to tune the ECU so it tweaks the transmission so it gives us the power it really has the potential for all without harming anything. And during these times when fuel economy numbers are more important than ever we should see a growing trend of tunes coming online. Sort of like how in the 90's Japanese car makers purposely detuned engines, even Germans do this too, BMW is know for it. But during those times it was just for lowering power to align with standards, no fuel economy concerns.