They're clearly trying to appeal to a diverse audience. The Sport is certainly stylish, sexy, and fast enough to appeal to all comers, including women and people who are not necessarily car enthusiasts. Broad generalization here, but over 50 plus years of being a car enthusiast (since I was ten), I would note that African Americans have typically appreciated American luxury brands such as Caddies and Lincolns, and bigger cars over smaller cars. The Fusion Sport makes a pretty big statement, as far as I am concerned. We'll see what happens.